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DDB Mudra Group Wins Creative Mandate for PUMA

This year is turning out to be very lucky for DDB Mudra as Puma has decided to partner with the agency for brand’s creative mandate in India. DDB Mudra will be handling creative strategy and execution for Puma’s marketing communication in India.

Puma who has recently signed Virat Kohli as their brand ambassador is known for developing, designing and marketing world class footwear, apparel and accessories for 65 years in about 120 countries including India and is turning out to be the fastest growing sports lifestyle brand.

Quoting Abhishek Ganguly, MD, Puma India, “We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand."

Ranji Cherian, President and Managing Partner, DDB Mudra South, who will be handling Puma is excited, he said “We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”

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