Executive Diploma in Digital Journalism


Journalism is one of the many pillars on which a social civilization stands. With the world going digital, it's only fair that journalism get its fair share of space on the internet. However, that share of space has led to a whole new division called Digital Journalism. A career as a digital journalist is a combination of traits that span from traditional journalism basics to modern technological standards.

Institute of Marketing Communications India brings a course that gathers the spirit of true journalism and models it with all the modern technologies of this age. The course focuses on deep understanding of the most rudimentary elements that build up journalism along with the production and optimization skills. The emphasis is on the development of digital-social skills that are elementary for a career in the field of digital journalism.

Introduction to the Course

The specifics of this course are dedicated towards clarifying what digital journalism stands for. And while there are many definitions, one that suits it best, is too vast to comprehend in one go.

Keeping this challenge in mind, this course introduces you to all the aspects of the profession. It involves creating originally creative content, printing it and distributing it via the fastest mode available- the internet

Course Modules

The curriculum for this programme is divided into several separate topics to evenly distribute the process. The entire set can involve aspects from various heights and widths. It involves creative writing, social networking, blogging, media distribution and device optimization along with many other factors and features going on a similar path.

The division of modules of this course is strongly modelled according to the various career options that you can have after its completion. Some of these career options include public relation specialists, advertising sales agent and advertising managers.

Module 1: Introduction to Traditional Journalism & Evolution of Digital Journalism

Module 2: Basics of Mass Communication and Its Application

Module 3: Entrepreneurial Approaches to Creating and Distributing Content

Module 4: Digital Platforms for News Dissemination.

Module 5: Tools for Media Distribution and Processing Information

Module 6: Forms of Interactive Journalism

Module 7: Developing Visual Communication Skills.

Module 8: Public Speaking & Presentation Skills.

Module 9: Advanced Digital Media.

Module 10: Podcasting, Audio Recording & Anchoring.

Module 11: Case Studies & Observational Sessions

Eligibility Criterion

The aspirants seeking admission in the course of Digital Journalism have to have a minimal graduation degree before they can be considered optimal for the programme. However, graduation is the only barricade on this trail.

Programme Length

The entire course has been planned to take up six months. This course span of six months involves the assessment and examinations and any other activities included in the programme such as the interactive session, the case studies etc.

Programme Key points

The major factors that should be pondered over while deciding a course to pursue and an institution to help along, can be kind of confusing. While this is no guide on how to choose courses to build your career, IMCI prides itself on its straightforward nature. And hence, here is a list of all that this course has to present to you.

  • Live interactive lectures on all the modules
  • Professionally trained and experienced trainers
  • Appropriately planned curriculum after hours of contemplative sessions
  • Observatory sessions, interactive sessions and practical experience is given utmost priority
  • Industrial touch is never lost with the constant dynamic nature of the teaching process
  • Executive Diploma is a fast track course with more and rigorous case studies . The duration for PG Diploma is 12 months and the same course can be completed in 6 months under Executive Diploma programme.

Examination and Certification

After the six months of the course gets finished, the ending is cemented with an evaluation. The examination lands all the pass outs, a certificate that validates their capabilities in the concerned area.

Programme Fees

Industry and Corporate Placements

It is one thing to gain knowledge but it's another to get a chance in the wild forest the industry is. With so much competition in the market at this point of time, IMCI equips you with opportunities in organisations with a good reputation.

Registration and Application

The application procedure involves submitting a registration form, related and concerned documents and a fee. All these details are cited on the website under separate sections and can be easily accessed. The need to raise a voice is sometimes, more urgent than ever. So, intensify that need. Take this course and choose your weapon in the fight for.

How to apply

Download Prospectus

Quick download- Application Form

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org, + 91 9650304949


The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: