Executive Diploma in Digital Marketing


Marketing has always been the very baseline on which the customer population for any product or service gets built. When you decide to jump into that particular realm of making and breaking brands, a proper training can only alleviate the experience to new levels. That is what this course aims to bring.

The power to handle the intricate techniques of marketing in association with the digital world is what this course tries to merge with your very inner conscience.

Introduction to the Course

Digital Marketing has become the new face of almost every business out there, in the world. Through the late nineties and the early twenty-first century, different kinds of syndicates and brands have made use of the digital technology to promote themselves.

Being interested in the field of Marketing and Management has never been enough to shape a constructive career in the field. However, being skilled in people handling techniques and relationship building attributes isn't enough anymore. The paradigms have shifted. The entire industry has found a new platform to stretch itself on. That platform is what you might recognize by the name of Digital Marketing.

To settle into this new platform requires training. To ease your career into a smooth start, you need grooming. At Institute of Marketing Communications India, you get both.

Course Modules

Module 1: Introduction to Digital Marketing, Analytical tools.

Module 2: Basic Marketing Concepts.

Module 3: Basic statistics and tools for prediction via analysis.

Module 4: Search Engine Marketing, Google Ad Words.

Module 5: Search Engine Optimization, Google Analytics.

Module 6: Social Media Marketing, Social Media Analytics, SMO

Module 7: Viral Marketing Platforms: Mobile/e-mail Marketing, Affiliate Marketing, etc

Module 8: Artificial Intelligence (AI) & Internet of Things (IoT) in Digital Marketing

Module 9: Basic of Web Designing and development.

Module 10: Planning, implementation and management strategies for digital marketing.

Module 11: Basics of launching a campaign with a directional motive, perspective of a global campaign.

Module 12: Addressing of marketing issue in various hemisphere.

Module 13: Related Case Studies and Observational sessions.

The area under consideration involves various activities or sub-fields. While not each one of them is a crucial step towards the development of your career, a few of them will surely be. This entirely depends upon the direction you choose once you get into the industry for real.

However, considering the tendency of human mind to weigh the options before settling on one, the course delves into various aspects of Digital Marketing. These aspects involve campaign marketing, social media marketing, content marketing, search engine optimization, search engine marketing and influencer marketing along with many others.

Eligibility Criterion

The basic eligibility for the Executive Diploma course is to have a graduation degree. However, this is the minimum standard and any degree holder above this particular point is also welcome to join the course.

Programme Length

The Executive Diploma in Digital Marketing is a course for six months. This course span of six months involves the assessment and examinations and any other activities included in the programme such as the Interactive session, the case studies etc.

Programme Key points

The central benefits you get when you opt for this course at IMCI can quite generously be wrapped in this nutshell.

  • Live interactive lectures on all the modules
  • The training is very much customized to the need of the genre and the industry.
  • The classroom programme allows for rousing a level of knowledge sharing that goes to build skills on a more personal level.
  • A certificate of diploma is granted to each worthy student.
  • A wide range of topics from every aspect of the field under consideration are ransacked to find the exact proportions this course needs to prepare the syllabus.
  • Executive Diploma is a fast track course with more and rigorous case studies . The duration for PG Diploma is 12 months and the same course can be completed in 6 months under Executive Diploma programme.

Examination and Certification

At the completion of the course, a final examination will be held. Those, who pass this evaluation will be awarded with a certificate of merit to validate their learnings.

Programme Fees

Industry and Corporate Placements

By being in touch with the industry at all times, at IMCI, trainers help to develop skills that the industry needs, thus giving the students a greater chance at succeeding. The Institute has maintained a properly appropriate relationship with the considered HR departments of the concerned organizations. The course participants are prepared, keeping all the industry norms in mind, so as to make them employable rather than just able.

IMCI has created a network which includes the current students and the past ones, thus giving new faces, a semblance of belonging in the industry even before they begin with it.

Registration and Application

The application process is a simple one. The official website of IMCI, contains the link to choose a course, select the schedule and pay for it in a clear and stepped manner. Join the world of Digital Marketing. Take the first step through IMCI.

How to apply

Download Prospectus

Quick download- Application Form

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org , + 91 9650304949

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: