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Real like fakes are making piracy a tough bird to shoot down

The Chinese stuff is a pseudonym for anything that has a made-in-China label somewhere on its entire body and has no guarantee whatsoever of its quality and life. This label sells everything from a meagre nail-cutter to stylish smartphones to all sorts of electronics. And most of these items are a rip off of many high end designs and brands. But of course, that is a form of piracy and hence is not really legal.

The question is- How do you eliminate piracy when the duplicate is better than the original?

The market is always undergoing one or the other kind of changes. However, ecommerce has been nothing short of a revolution for all sorts of markets. The availability, the convenience, the delight, the satisfaction and mostly the approachability are the prime properties of electronic commercial websites which has struck the heart of the consumers and has left a pretty deep mark.

These organizations, these sites are platforms where buyers and sellers get a lot of space to function. The products are placed from various retailers, with which the customers can make contact and buy whatever they like. However, there is always a chance of the retailer turning out to be a fraud. Even worse, there is a chance that the products aren’t the standard, real deal.

The challenge is to differentiate the plagiarised products from the authentic ones. The problem is that the counterfeits in the present time are turning better than the original goods. And that brings us to the central point- it is difficult to separate real from a forgery when the forgery looks, sounds and feels better. It might just function for a really minute amount of time and it affects the trust that a consumer puts in a market. It worsens the consumer experience, thus affecting the business and causing someone financial and emotional distress.

Alibaba, one of the many renowned e-commerce sites, has recently admitted that the problem of counterfeiting has risen way above the bar. Founder Jack Ma has expressed his concern over the whole deal and has disclosed that the present time imitations of various products are making better profits with their quality, price and absolute nil sense of accountability.

This calls for stricter actions. Alibaba is a huge platform with a business coverage of truly wide range. The inability to clean such an e-marketing place displays weaknesses in the system of the entire concept. While Mr Ma tried consoling the outrage with his believe that Alibaba is clearer than most and has been fighting the counterfeit deals with a lot of success, the entire idea of penetrated online markets raises a sense of doubt.

While generalizing such a huge issue isn’t really fair, when an organization like Alibaba with over four hundred million customers, makes an accusation of this kind, it is only fair to consider all the factors at work before forming an opinion or deciding on any front.

This has become a phenomena now. The problem is that this phenomena is not easily admitted. Any country’s e-commerce resource department wouldn’t willingly accept the existence of counterfeiting as a black hole about to suck e-markets and destroy them. And maybe the black hole example is a bit of an exaggeration and maybe this problem is just an oncoming comet at this point. But the impact is due to happen and very soon too.

Is it not better to be prepared then!

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