Post Graduate Diploma in Mass Communication

The formation and flourishing of a human society has always been affected hugely by the exchange of ideas. In the present time of the world, be it an early morning discussion at the tea stalls or the nationwide planting of perceptions on national news, mass communication and its power over people has always had the most incredibly bizarre outcomes.

The tag, Mass Communication is usually allotted to any message that is being published via print media, digital media or by any other electronic or non-electronic means of broadcasting. The sole purpose of any career in this field can be summed up into a few words: to decide on a message, to decide on an audience and then to make sure the message reaches the audience with the maximum possible success rate.

Institute of Marketing Communications India (IMCI) presents the course for post graduate diploma in Mass Communication. It understands the need of the rapidly changing industry of mass media and hence, understands exactly what it is that can convert a willing aspirant into a mass media professional. IMCI trains its candidates with not a local but a global perspective, making sure they receive proper direction in order to prepare themselves for the challenges that the severely competitive industry of broadcasting, advertising, brand management and communication is definite to throw at them.

Introduction to the Course

There exists a very flimsy drape that separates journalism from mass communication. While both these disciplines are related to dissemination of information, the former is more into the information and the latter is more into the dissemination. Journalism almost always has a specific, if not drastically particular, intent with every informational piece or news report or feature article that it generates. Mass communication is centralized round the idea that the information, whatever and in whichever shape or form it may be, must reach its target audience, be it at a local, regional, national or international level, with maximum penetration and understanding.

To wish to have a successful or at the least, a non-disastrous career in mass communication, the most necessary thing is a creative bug that never stops gnawing. The next in the list is an artistic point of view that morphs itself around the medium of information diffusion. With all the new and improved discoveries that the giants of information technology have been developing at the rate of breathing of a normal human being, the present generation has ended up with many mediums of information broadcasting.

With so many aspects to this branch of learning, it becomes a fairly tough task to weave a curriculum that involves all the necessary features without overlooking the very spirit of this discipline. IMCI brings its successful attempt at the same to make your careers a desirable place to be at.

The course programme at IMCI covers everything- from the basics to the advanced concepts. It covers all the digital and electronic print media from broadcasting on the good old radio to search engine optimized content creation. It keeps a balanced focus on the central ideas of the subjects. It attunes its methods to give a proper understanding of journalism and mass communication, the differences and the links with the advertisement industry and public relations. This course emphasizes the importance of every medium of information dissemination and teaches the art of understanding the dynamics of the relationship between the target audience, the piece of info and the medium of propagation.

This course is not just an old school means of education in this highly complex discipline. It is a learning that aims at improving the level while spinning a story. It is a learning that aims at introducing audience oriented creation of content. It is a learning that teaches the art of tailoring contents to make an impact.

Course Modules

IMCI sports a band of professionally experienced teachers and trainers with a passion to make the future brighter. With the collective efforts of the faculty, the entire course has been broken into certain modules.

These modules are a slight indication of the curriculum that will be followed when the course commences. This structure has been designed, keeping in mind the time span, the lecture slots, the trainer availabilities and the candidate availabilities, to ensure that everybody can give in their best and receive the best that this programme can generate in return.

Module 1: Mass Communication – Concepts & Process.

Module 2: Advanced Skills of Mass Communication.

Module 3: Scope of Print, Broadcast & Online Journalism.

Module 4: Industry Newsletters & Corporate Communication.

Module 5: Digital Advertising & Digital PR.

Module 6: Media Planning & Research.

Module 7: Developing Visual Communication Skills.

Module 8: Public Speaking & Presentation Skills.

Module 9: Advanced Digital Media.

Module 10: Podcasting, Audio Recording & Anchoring.

Module 11: Socio-Cultural Communication.

Module 12: Practical Assignments, Observational Sessions and Case Study.

A detailed instance of important events in the industry is elaborated to the candidates via the means of case studies. Observational sessions are organised and mock interviews based on the current trend of the industry are used as a tool to prepare candidates for the future.

Eligibility Criterion

The diploma course requires every candidate to have a graduation degree in the least. However, this stands as the minimum stated criteria. Any candidate with a higher education in the field or in another field bearing similarities to this one can apply for the programme just as easily.

Programme Length

The course is scheduled to take up a time of one year. The modules and sessions have been designed as per the one year deadline and hence, carry a distributed sense among themselves. This course involves the assessment and examinations and any other activities included in the programme such as the Interactive session, the case studies etc.

Examination and Certification

A final evaluation is scheduled at the end of the completion of the course. The candidates have to qualify this examination to receive their diplomas. This course involves the assessment and examinations and any other activities included in the programme such as the Interactive session, the case studies etc.

Programme Fees

Industry and Corporate Placements

The area of mass communication is a cluster of many smaller areas. Thus, the job offerings that are generated by this field span a lot of dimensions. Taking up this course opens doors in departments like public relations, editing, publishing, direction, movies and television and journalism. A candidate with thorough and ample knowledge of this stream can make a career as a PR officer, an editor, a director, a correspondent, a screenwriter, a content optimizer, a copywriter, an advertisement critic, an illustrator, a photojournalist, a sound engineer, a professional blogger or a radio jockey.

IMCI, with its properly connected ties into the industry, ensures that the candidates get an appropriate chance to express themselves. IMCI garners resources to create a portal that leads into some of the finest organisations of this field. A chance is what IMCI offers to its candidates and leaves it upon them to make something of that occasion.

In recent months the Institute has witnessed more and more participation from professionals working with  global Mass Communication organisations like Hindustan Times, Times Group, India Today Group, The Hindu, Zee Network, All Indian Radio (AIR), The Indian Express, Sony Pictures , PVR Cinemas , UTV Software Communications Limited , Balaji Telefilms Limited , NDTV, Business Today, Tips Industries , Sahara One Media & Entertainment Limited , Saregama India Limited , Star TV etc.

Registration and Application

The candidates can register online. All the details including the application forms and fee details are available on the website along with the important dates and any new notifications regarding the courses.

How to apply

Download Prospectus

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For further enquiries or Prospectus, write to or call us on: , + 91 9650304949

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: