Post Graduate Diploma in Business Analytics


Introduction to the Course

Business analytics is a transformative tool in today’s marketplace, empowering organizations to make data-driven decisions and develop robust business strategies. With the proliferation of data across industries, the demand for professionals skilled in data analysis and interpretation has surged. According to a study by Micro Strategy, companies leverage data to enhance efficiency and productivity (64%), improve decision-making (56%), and drive financial performance (51%). Furthermore, 65% of global enterprises plan to increase their analytics spending, reflecting the growing significance of this field.

Big Data Analysis has become increasingly indispensable in today's data-driven economy. Big Data Analytics focuses on extracting valuable insights from vast and complex datasets, enabling organizations to optimize operations, enhance customer experiences, and gain competitive advantages. The course delves into foundational concepts such as the characteristics of Big Data—volume, velocity, variety, and veracity—and explores advanced techniques in data collection, integration, storage, and management using various tools.

The objective of this course is to recognize and address the challenges of applying business analytics across various business scenarios. Upon completion, students will be able to explain the different methods of business analytics and apply them to improve decision-making, operational efficiency, and financial performance. This program is designed for professionals and students aspiring to work in the field of business analytics, equipping them with the necessary skills to thrive as data analysts, business strategists, and consultants.

Course Modules

In the IMCI program, we emphasize the connection between theoretical concepts and their practical applications, using case studies to illustrate this relationship. High-profile visiting faculty members are invited to share their experiences and real-world challenges, enhancing students' understanding. The course aims to develop both managerial and commercial skills essential for today's media industry.

Assignments are crucial for enabling students to apply their knowledge creatively. The program includes twelve modules and an additional key skills module, which features case studies. These modules offer a comprehensive and international perspective on media and management disciplines, equipping future media executives to tackle industry challenges. They also introduce several theoretical tools that are used throughout the course. The modules analyse key drivers of changing media trends and provide context for managerial decision-making, as well as teaching important skills for creating media plans.

Module 1: Foundation Concepts: Introduction to Business and Basics of Data Analysis

Module 2: Data Interpretation: Statistical Analysis

Module 3: Problem-Solving Methods: Business Analysis Techniques

Module 4: Insight Presentation: Data Visualization and Reporting

Module 5: Database Querying: SQL for Data Analysis

Module 6: Spreadsheet Mastery: Excel for Business Analysis

Module 7: Programming Skills: Python for Data Analysis

Module 8: Future Forecasting: Predictive Analytics and Machine Learning

Module 9: Data-Driven Decisions: Business Intelligence (BI) Tools

Module 10: Sophisticated Methods: Advanced Analytics Techniques

Module 11: Large-Scale Data: Advanced Big Data Analytics and Data Management

Module 12: Data Governance: Ethics, Privacy, and Security in Big Data

Module 13: Tech Integration: Strategic Management of Cloud Computing, Social Media, IoT & Sensor Data Analytics

Module 14: Practical Application: Capstone Project

Eligibility Criterion

Any graduation/ B.tech/ B.Sc. / BA / B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Length

The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).

Programme Key points

The major factors that should be pondered over while deciding a course to pursue and an institution to help along, can be kind of confusing. While this is no guide on how to choose courses to build your career, IMCI prides itself on its straightforward nature. And hence, here is a list of all that this course has to present to you.

  • Live interactive lectures on all the modules
  • Professionally trained and experienced trainers
  • Appropriately planned curriculum after hours of contemplative sessions
  • Observatory sessions, interactive sessions and practical experience is given utmost priority
  • Industrial touch is never lost with the constant dynamic nature of the teaching process

Examination and Certification

At the completion of the course, a final examination will be held. Those, who pass this evaluation, will be awarded with a Post Graduate Diploma or Executive Diploma in Business Analytics to validate their learnings.

Programme Fees

Industry and Corporate Placements

Business analytics offers vast career opportunities across various industries due to its critical role in driving data-driven decision-making and strategic planning. Recently, there has been a growing demand for professionals skilled in business analytics from global industry leaders. Such as: CropIn Technology, Mu Sigma, Innovaccer, Niramai, Qure.ai, IBM Watson Health, KPMG India, The Climate Corporation, Novozymes, Fractal Analytics, Tredence, AgNext Technologies, Intello Labs, Stellapps, SatSure.

Registration and Application

The participants can apply for this course via the official website of IMCI. The registration process is simple and is mentioned in detail on the site along with the fee information and the brochure.

This course can assist you in understanding the industry. Let IMCI help you grow into one of the professionals that you look up to.

How to apply

Download Prospectus

Quick download- Application Form

For further enquiries or Prospectus, write to or call us on:

info@imciindia.org, + 91 9650304949

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: