Severity: 8192
Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 132
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 292
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 166
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 235
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 315
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 356
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 294
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Sebamed, a skincare brand from Germany has got excessive media coverage in the last few days due to its recent print and digital campaign.
The ad campaign, conceptualized by their digital agency The Womb, has directly targeted body soap brands in India like Dove, Lux, Santoor, Pears and even Rin by pointing on their lower pH levels than claimed.
One of their video ads shows women in a cozy bathing lounge explaining how the soaps like Pears, Lux and Santoor have a lower pH level by testing it with a litmus paper on the soaps.
This has resulted in a huge backlash from Hindustan Unilever Ltd. and they have filed a lawsuit against Sebamed at Bombay High Court. As a response, Sebamed distributors in India, USV has alleged that HUL did not even give prior notice to them before filing the complaint.
As of now, Sebamed has been directed to take down all the advertisements which were directly naming the brands.
Sebamed ad further tweaked their ads and also sent a pH test kit with the soap packs to the buyers so that people themselves can check the pH levels of various soaps. Dove has also released ads focusing on the fact that it is highly recommended by Dermatologists, like no other soap in the market.
Ad world experts have their opinions about this bold move by Sebamed. Questions have been raised about the price segment of Sebamed (on the higher end, around Rs. 199) being compared to averagely priced soaps, lower than Rs.50 each.
Even in the past, such brave moves and directly naming other brands in advertising campaigns have happened. But the result of Sebamed vs. HUL is something Indian consumers and ad-makers are waiting for.
17-01-2021
Email: info@imciindia.org
Telephone: +91 9650304949.
Copyright © 2023 Institute of Marketing Communications India (IMCI®) . Trademark duly registered under The Department of Industrial Policy and Promotion Ministry of Commerce & Industry, Government of India. Trademarks are the property of the owner. All Rights Reserved
