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‘Go Swadeshi’, a Handloom Exhibition by GoCoop in Bengaluru portraying ‘Make In India’

Institute of Marketing Communications India®

‘Go Swadeshi’, a Handloom Exhibition by GoCoop in Bengaluru portraying ‘Make In India’

‘Go Swadeshi’, a Handloom Exhibition by GoCoop in Bengaluru portraying ‘Make In India’

Online marketplace GoCoop is all set to host a new edition of the handloom exhibition ‘Go Swadeshi’ from January 20-24, 2021 at Shilpakala Kalyana Mantapa, Bangalore. The exhibition will showcase a wide range of handloom sarees, fabrics, dress materials, stoles, dupattas, menswear, home decor and accessory products by weavers and artisans from across India. The five-day event aims at helping artisans wade through the pandemic woes and reinstate the pride in hand-spun, hand-woven and handcrafted products.

HEALING THE IMPACT OF PANDEMC:

 ‘Go Swadeshi’ by GoCoop is intended at supporting artisans market their products and help the sector recover from the impact of the pandemic and also offer the latest collections to customers. To facilitate safe shopping, all safety measures are being put in place for the well-being of artisans and also customers visiting the event.

“VOCAL FOR LOCAL”

‘Go Swadeshi’ has a mix of contemporary and traditional handlooms being presented by weavers from Andhra Pradesh, Bihar, Gujarat, Jammu & Kashmir, Karnataka, Madhya Pradesh, Odisha, Rajasthan, Telangana, Uttar Pradesh and West Bengal.

The event will showcase the rich handloom tradition of India and give a unique opportunity for weavers and artisans to sell their produce directly to consumers for them to make a style statement of going Swadeshi.

 

WHO ARE GoCoop?

 GoCoop (pronounced go-co-op) connect India’s artisans, weaver co-operatives and clusters directly with consumers across the world. 

They bring together handloom, handicraft artisans and cooperatives, delivering authentic handmade products, ensuring fair prices for both buyer and seller. 

Their dream is to create and support sustainable livelihoods for India’s weaver and artisan community, while promoting handmade, natural and sustainable products to consumers globally. GoCoop is winner of the first national award for handlooms marketing (ecommerce) by ministry of textiles, government of India.


20-01-2021


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