Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$hooks is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$config is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$log is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$uri is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$router is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$output is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$security is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$input is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$lang is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$load is deprecated
Filename: core/Controller.php
Line Number: 78
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$db is deprecated
Filename: core/Loader.php
Line Number: 396
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 289
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$session is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$loginmodel is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 25
Function: model
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$db is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$session is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$loginmodel is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
The news genre, for as long as one could remember, has been one of the key strings in keeping the ideology of democracy intact. It has been a harbinger in highlighting social inequalities, sharing information, educating the audience, forming opinions and spreading information. In such times, where communicating right and unbiased reportage should cover prime-time reportage instead sensational news and loud and hate mongering have occupied a key spot on the broadcast.
In a country like India, where news, especially broadcast news still dominates screen time in every household, it has become important for new channels today not to be obligated to show what ‘works’ but what ‘it is’. To keep this spirit alive, Aaj Tak has released a humorous yet thought-provoking ad that showcases the brand’s goal to cover ‘actual news’ rather than spreading misinformation or exaggerating general events into the news.
The ad film starts with a journalist visiting the scene of reporting but ends up encountering peddler of false & spicy new elements events adding a flair of ‘masala’ to it and broadcasting it to the viewers as news. These petty formulae are mimics of the current scenario where providing news has become a source of entertainment rather than empowering information. It also highlights propagators responsible for spreading fake news.
News should be an ideal synonym of trust in information, but when it is replaced by biased and sensationalised content, the purpose gets defeated. Aaj Tak with this campaign has brought back this belief and highlighted the role of ethics in the noble profession. The channel will continue to release more films as part of the campaign to keep the conversation going.
Aaj Tak the leading News Channel for the last 20 years has been on its toes to deliver ground-breaking reportage ever since and the same has been communicated through its campaigns, including the one recently released. The true reflection of the noble and esteemed profession of Journalism, which today has derailed from its prime motive i.e trust - is rightly showcased in the campaign. Because after all, “Aachar se nahi, Samachar se banta hai News Channel”.
10-03-2021
Email: info@imciindia.org
Telephone: +91 9650304949.
Copyright © 2023 Institute of Marketing Communications India (IMCI®) . Trademark duly registered under The Department of Industrial Policy and Promotion Ministry of Commerce & Industry, Government of India. Trademarks are the property of the owner. All Rights Reserved
