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Wavemaker India, a part of the Wavemaker Global media agency has succeeded in getting the media mandate for Paragon India, one of the most famous footwear brands in India, known specially for its quality chappals. Indian people have been using this trusted brand for their daily footwear needs for over generations now.
From now on, Wavemaker India will be in charge of Paragon’s traditional media and content including social, creative and digital media. This will be functional in Wavemaker India’s Bengaluru location. They won the mandate after a multiple agency pitch to Paragon India.
Navin Thomas, executive vice president of sales and marketing, Paragon said, “Wavemaker’s stronghold on the media landscape clubbed with an in-depth understanding of consumer dynamics is impressive. We believe the team at Wavemaker will surely help us in our journey to establish ourselves as the leading footwear brand among young consumers too. Their volume of work in creating successful brands says it all.”
“Their consumer-focused approach, adapting to sustainable and bio-degradable ways to create environment-friendly products is a huge testament to their dedication. With our AI-powered platforms, we are certain to drive great efficiencies and help Paragon make a mark as a preferred brand in this changing consumer dynamics,” said Ajay Gupte, CEO – South Asia, Wavemaker.
Wavemaker India is WPP’s global media investment management company and a part of GroupM. They have over 7600 employee count across 90 markets and help brands to shape their growth strategy with more sales.
28-07-2021
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