Institute of Marketing Communications India®

Domino's Pizza launches its latest campaign to promote vaccination of consumers

One of the largest pizza chains of India, Domino's Pizza has launched a campaign to urge consumers to get vaccinated for a better and brighter India.

The campaign #HaathBadhaoIndia #VaccineLagaoIndia features the people of the country as they come together and show unity during the pandemic’s second wave. It also thanks those who have already been vaccinated and urges others to do so as well in order to fulfill the dream of having Indians fully vaccinated. The employees of Domino’s India have also been 100% vaccinated.

Through #HaathBadhaoIndia #VaccineLagaoIndia, Domino’s aims to show a token of gratitude to all the vaccinated people by offering them Rs. 400 off on their orders from the Domino’s app. This campaign conceptualized by FCB India has a 360-degree multimedia approach. It was launched as a TV commercial first and has been written by lyricist Swanand Kirkire, and directed by Amit Roy of Love Aaj Kal fame.

“Domino’s brand ethos lies in enjoying the fun moments with friends and family. In line with this thought, we wanted to highlight the importance of vaccination in enabling these moments. With the #Haath Badhao India #Vaccine Lagao India campaign, we are celebrating those who have taken the first step towards a better tomorrow by getting vaccinated, as well as inspiring others to follow suit. Our aim is to encourage and enable others to come together and get vaccinated so that we can all move towards happier and safer moments of togetherness,” said Sandeep Anand, Chief Marketing Officer, Domino’s India.


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