Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$hooks is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$config is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$log is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$uri is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$router is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$output is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$security is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$input is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$lang is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$load is deprecated
Filename: core/Controller.php
Line Number: 78
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$db is deprecated
Filename: core/Loader.php
Line Number: 396
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 289
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$session is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$loginmodel is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 25
Function: model
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$db is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$session is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$loginmodel is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Swiggy’s instant grocery delivery has brought a paradigm shift in the market. People have got a one-stop solution for their urgent need for groceries to household products. The OOH campaign for swiggy’s instant delivery brought awareness amongst the customers.
Swiggy Instamart collaborated with MyGate to strengthen the brand awareness of its instant grocery delivery platform in new, untapped markets and boost user engagement in existing ones.
Gated communities are considered to be major hubs of commerce and doorstep delivery is an essential service for such societies. Pandemic has further increased the demand for it. They are home to a majority of decision-makers for consumer brands and, hence, represent an important target audience for businesses looking for a direct-to-customer approach.
The goal of the collaboration was to launch an awareness campaign to establish Swiggy Instamart as the leading quick commerce grocery delivery service in more than 19,000 housing societies in 7 major metros. The expected outcomes were increased brand recall and app engagement in these areas.
The MyGate platform and user base was used as a digital medium to interact directly with over 15 lakh homes in gated communities of metro cities
The Phygital campaign launched by Swiggy was able to select large, premium societies located within the serviceable area of Instamart across 700 hyperlocal zones in the selected cities. It then used the MyGate platform to interact with high-priority consumers, both online and offline.
Relevant information was broadcast through the internal digital communication channels on the platform. They displayed SwiggyInstamart’s wide product catalog, as well as the minimal duration & convenience of delivery it offers.
In a campaign you should know the buyer’s persona which is achieved by the study of the consumer’s journey, keeping in mind many unique sales strategies like interactive community engagement opportunities featuring contests, special offers, and coupons to improve awareness and engagement were conducted. In every society, residents could take part and win exclusive vouchers as they browsed Instamart’s offerings. In addition, one contest winner has declared in each society followed by a separate notification about the winner to all residents. Residents loved the relatability that one amongst them had won the contest. In-platform messages were sent on the MyGate App to build awareness of these engagement activities. MyGate listed Swiggy Instamart on the e-commerce platform to drive brand recall and homepage engagement. During the festive season, it was able to design interesting, topical engagement activities and drive grocery purchases.
The campaign was executed from start to finish by the MyGate team - right from getting society approval and permission to the creation, procurement, and installation of collateral in the societies. Through the campaign, Swiggy Instamart was simultaneously able to drive brand awareness in close to 19,000 societies across key serviceable areas in top cities in just over one month.
22-02-2022
Email: info@imciindia.org
Telephone: +91 9650304949.
Copyright © 2023 Institute of Marketing Communications India (IMCI®) . Trademark duly registered under The Department of Industrial Policy and Promotion Ministry of Commerce & Industry, Government of India. Trademarks are the property of the owner. All Rights Reserved
