The recent campaign of Booking.com, the digital travel company blends the essence of travel and cricket with “Unforgettable experiences start with a booking.”
This integrated marketing campaign, with its focus on ICC T20 World Cup shows three international cricketers India’s Suresh Raina, England’s Jos Butler and Australia’s Pat Cummins.
In this recent ad, a son surprises his father by booking him a grand stay for the T20 World Cup which gives him an unforgettable experience for a lifetime. This campaign is a great connection that showcases that whether it is a much sought-after sporting event or travel to a new city with a luxurious stay for a match, every unforgettable travel experience begins with a booking. They have aired the campaign across platforms like digital, TV, radio and PR.
Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com commented, “We’re delighted to be celebrating one of the world’s biggest sports with the launch of our campaign that captures both the thrill of world-class competition and travel. The opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of cricket fans around the world.
As Australia prepares itself for a summer of sport and travel, we’re committed to making it easier for them make the most of their cricket-inspired travels, wherever that may take them – including rental cars, flights, great things to do and of course, unique places to stay of all kinds.”
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