Institute of Marketing Communications India®

Hero and Harley’s Co-Engineered Bike will Enter the Market in 2024

A bike jointly engineered by Hero MotoCorp and Harley-Davidson could make its debut in the next two years, as per Hero MotoCorp CFO Niranjan Gupta. A great piece of news for bike lovers around the country, American motorcycle manufacturers Harley-Davidson and Hero MotoCorp have teamed up to create a line of high-end motorcycles.

According to reports, the development of the Hero-Harley bike is already far along. The initial model might compete with Royal Enfield and be positioned in the middleweight market. The new model's technical specifications are still a secret.

Hero MotoCorp is in charge of Harley-sales Davidson's and service operations in India. The former's retail channels are probably where the new middleweight bike line will be distributed.


Telephone: +91 9650304949.

IMCI Newsletter

Newsletter Archive- view