Institute of Marketing Communications India®

Kellogg's presents a new master brand campaign with an ad film.

Kellogg presents a new Masterbrand Campaign, 'Kuch kar dikhaane ki bhookh'. Ogilvy India conceptualised the new ad film campaign for Kellogg's. It expresses how consuming a nourishing breakfast encourages children to achieve their daily milestones across academics, sports and extra-curricular activities. It is the first in the campaign film to be rolled out across media like TV and digital media, including Instagram, YouTube, and Facebook, as well as E-commerce. The film revolves around a school-going girl trying to excel academically and in extra-curricular activities. She is displayed as a top performer in exams, diving off the board into a swimming pool, and is curious about additional activities. The film shows her mother's resolve to support her child in achieving these tasks by ensuring that the girl eats her breakfast every morning before leaving home. The film concludes with the girl enjoying Kellogg's Chocos® with milk and diving off the board into the swimming pool, endorsed by a captivating tagline voiced over as "Kellogg's. Kuch kar dikhaane ki bhookh.”


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