Institute of Marketing Communications India®

Joy Personal Care signs Disha Patani as a brand ambassador

RSH Global-owned cosmetics brand 'Joy Personal Care' signed actor Disha Patani as the new brand ambassador for its sunscreen category in India.

The actor will endorse the brand's new product range in a campaign across digital and social media platforms.

As a part of the campaign, the brand will also release a television commercial with the actor, which will be aired during the upcoming 'Indian Premier League' cricket tournament.

Poulomi Roy, chief marketing officer of RSH Global, commented on the alliance that the company is happy to have Disha Patani as the new face of their sunscreen range. RSH- Global aims to create awareness, reach the target audience, and drive sales of the new sunscreen range with Disha on board.

Disha Patani is also excited to join the Joy Personal Care family. Protecting skin from the sun's harmful rays is necessary, and Joy's natural sunscreen products are an ideal choice. Joy's sunscreen product range would help people remain safe and enjoy the sun.

The Kolkata-based brand 'Joy Personal Care' retails nationwide through its powerful distribution network and e-commerce channels.


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