Institute of Marketing Communications India®

MuscleBlaze signs up Shubman Gill as its brand ambassador.

Sports nutrition brand MuscleBlaze signed up with cricketer Shubman Gill as its brand ambassador to endorse the MB Fuel One Sports range. The partnership aims to strengthen the brand's engagement with athletes and fitness enthusiasts across India, leveraging Gill's large fan base. The association will also promote the message that consuming supplements and protein is not a barrier to fitness but an essential part of maintaining a fit lifestyle. MuscleBlaze's Fuel One Sports range is designed to enhance athletes' performance and includes products like Sports Protein and Hydr8 Pro for rehydration. The brand's ethos is to foster a "Ziddi" or determined attitude, and Gill's journey perfectly reflects that. Through the partnership, MuscleBlaze hopes to motivate young consumers and promote the use of genuine supplements crafted for athletes. The campaign will be promoted across all online marketplaces, and the brand's association with Gill will be used to create maximum visibility and engagement with the target audience.


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