Institute of Marketing Communications India®

Skechers signs Ashley Park for the new campaign.

Skechers has recently launched a campaign with Ashley Park, a well-known Broadway and television actress, to promote the Skechers Uno fashion sneakers. In the campaign, Park performs a song and dance routine about her obsession with 'The S' and highlights the features of the Skechers Uno collection, including its edgy outsole, modernized silhouette, and bold colourways.

Park is a highly acclaimed performer, having been nominated for Grammy, Critics Choice, and Tony awards. She has appeared in various TV shows, movies, and Broadway productions, such as Emily in Paris, Mr Malcolm's List, Girls5eva, Mean Girls, and KPOP. She seamlessly blends modern and classic glamour, making her the perfect fit for Skechers Uno's bold couture style.

Skechers has collaborated with numerous celebrities this year, including Martha Stewart, Diane von Furstenberg, and Snoop Dogg, to promote its footwear collections. The company's partnership with Ashley Park is another effort to increase brand awareness and appeal to a wider audience. With her catchy song and memorable performance, Ashley's collaboration with Skechers will leave a lasting impression on consumers.


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