Institute of Marketing Communications India®

Timex Signs up as the Official Timekeeper of Gujarat Titans

Timex has partnered with Gujarat Titans for their debut partnership association in the Tata Indian Premier League (IPL). As an associate partner, Timex branding will be visible on the leading trouser of Gujarat Titans, and both brands aim to deliver exciting moments to their diverse audience. Gujarat Titans is a formidable all-around unit, and Timex reflects everything the brand believes in.

Timex aims to increase its consumer base countrywide through this partnership and become a brand loved by generations from millennials to GenZs. This association promises exciting and innovative initiatives to engage with the team's supporters throughout the IPL season.

The partnership between Timex and Gujarat Titans has emerged as a shared commitment to providing viewers with the thrill of time and entertainment nationwide. With cricket being an emotional and cultural phenomenon in India, Tata IPL excites audiences. Timex and Gujarat Titans share this emotion and aim to provide a more personal level of engagement to their ardent supporters during the season.


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