Institute of Marketing Communications India®

Havmor Ice Cream Signs up Hardik Pandya as the Brand Ambassador

Havmor Ice Cream has joined hands with Gujarat Titans, the defending champions of the Tata Indian Premier League (IPL), as their official ice cream partner. Havmor, known for its rich and innovative ice cream flavours, has also signed Hardik Pandya as the brand ambassador for the campaign 'It's that good'. The campaign showcases Pandya enjoying Havmor ice creams in various situations and emphasizes the product's ability to transport one to a chilled and enjoyable world. Havmor aims to create a sweet spot in the hearts of consumers by promoting ice creams as a go-to happiness partner for any day. The campaign includes larger-than-life-sized cricket bats placed in different public avenues in Gujarat, Mumbai, and Delhi, encouraging fans to write messages for their favourite cricketers. During the IPL 2023, Havmor ice cream booths will be set up at Narendra Modi Stadium for consumers to beat the heat and enjoy over 16 ice cream flavours, including LOTTE's innovative 'World Cone' and traditionally-inspired ice creams while cheering for the home ground team.


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