Institute of Marketing Communications India®

Kellogg's Expands Product Portfolio with Frosted Flakes 'Minecraft'

Kellogg's is launching a new limited edition cereal called Kellogg's Frosted Flakes Minecraft, following the success of its first Minecraft cereal. This new cereal will allow Minecraft players and cereal enthusiasts alike to further immerse themselves in the game's blocky universe. The cereal is made up of Kellogg's Frosted Flakes and green squares of "Creeper Bit" marshmallows, which resemble the pixelated block appearance of the game. Each box of the cereal will also come with a code that can be redeemed for 350 Minecoins, adding an interactive element to breakfast time. This new cereal is part of Kellogg's efforts to appeal to gamers and offer unique gaming-inspired experiences. The Kellogg's Frosted Flakes Minecraft cereal will be available for a limited time at retailers across the US starting in April.


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