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LehLah's latest campaign with Athiya Shetty launches premier closet access

Institute of Marketing Communications India®

LehLah's latest campaign with Athiya Shetty launches premier closet access

LehLah, a cutting-edge fashion-tech platform, has revealed its newest venture in collaboration with the esteemed Bollywood star and fashion influencer, Athiya Shetty. This exciting initiative will showcase select pieces from Athiya's personal collection, available exclusively on the LehLah app, allowing users to emulate her distinctive style in a campaign named 'Your Closet.'

Building on their fruitful partnership, LehLah debuts another campaign featuring Athiya Shetty. Through a captivating video, Athiya extends a personal invitation to users, encouraging them to explore her carefully curated collection accessible via the LehLah app. For the first time, users have the opportunity to directly shop from Athiya's wardrobe, infusing their style with a touch of exclusivity while also contributing to a meaningful cause.

In a gesture of generosity, the proceeds from this collaboration will be channelled towards the Vipla Foundation, a commendable organization dedicated to empowering women and children.

LehLah remains at the forefront of fashion-tech innovation, offering unparalleled access to unique styles and personalized fashion experiences.


12-03-2024


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