A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_URI::$config is deprecated

Filename: core/URI.php

Line Number: 101

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Router::$uri is deprecated

Filename: core/Router.php

Line Number: 127

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$benchmark is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$hooks is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$config is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$log is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$utf8 is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$uri is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$exceptions is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$router is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$output is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$security is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$input is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$lang is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$load is deprecated

Filename: core/Controller.php

Line Number: 78

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$db is deprecated

Filename: core/Loader.php

Line Number: 396

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated

Filename: database/DB_driver.php

Line Number: 371

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$form_validation is deprecated

Filename: core/Loader.php

Line Number: 1283

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 282

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 289

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 304

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 314

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 315

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 316

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 317

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 375

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 110

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_start(): Session cannot be started after headers have already been sent

Filename: Session/Session.php

Line Number: 143

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$session is deprecated

Filename: core/Loader.php

Line Number: 1283

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$loginmodel is deprecated

Filename: core/Loader.php

Line Number: 358

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 25
Function: model

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$benchmark is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$hooks is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$config is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$log is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$utf8 is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$uri is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$exceptions is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$router is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$output is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$security is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$input is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$lang is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$load is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$db is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$form_validation is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$session is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$loginmodel is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

The Big Techs are turning towards small advertisers

Institute of Marketing Communications India®

The Big Techs are turning towards small advertisers

Big Techs, exemplified by Meta and Google, have launched new tools for small advertisers while expanding their influence among various small businesses. This shift in advertising strategies marks a significant transformation in the digital landscape, offering new opportunities for stakeholders.

According to the EY-FICCI M&E Report 2024, SMEs increasingly allocate their advertising budgets to digital platforms like Google, Facebook, Flipkart, Amazon, and Just Dial. These platforms now serve a substantial number of SME advertisers, with spending starting at INR 20,000 per year.

This trend signifies a pivotal change, with SMEs contributing up to 40% of the digital advertising expenditure. Tech giants rely on SMEs for over 30% of their ad revenues, fostering a symbiotic relationship.

This strategic focus on small businesses aims to sustain growth amidst evolving advertising dynamics. As SMEs prioritize digital platforms, projections anticipate robust growth in digital advertising expenditure, with SME spending expected to surpass overall digital adex growth.


12-03-2024


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