Institute of Marketing Communications India

Tea Culture of The World (TCW) associates with Lakm? Fashion Week

Tea Culture of The World (TCW), known for its refined teas, partners with Lakm? Fashion Week X FDCI, blending luxury and sophistication from March 13th to 17th, 2024. Attendees will be captivated by TCW's exquisite teas.

In this collaboration, TCW unveils an experiential booth with a diverse range of teas sourced meticulously from global tea gardens, celebrating the rich diversity of global tea culture.

A highlight is the selection of Chola for representation, with its thematic representation of Japanese culture complementing TCW's matcha tea range. Originating as a longevity elixir, matcha has evolved into a cherished ceremonial beverage embodying the philosophy of Ichigo Ichie.

The association with Chola merges haute couture and tea culture, promising a transcendent sensory journey for fashion enthusiasts and tea lovers alike.

This collaboration aims to redefine fashion, paying homage to tea culture's rich tapestry with a playful spirit. TCW's presence at Lakm? Fashion Week X FDCI signifies the convergence of fashion and sophistication, where style intertwines with taste


12-03-2024


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