Severity: 8192
Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 132
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 292
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 166
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 235
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 315
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 356
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 294
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once
Urban Company, partnered with Talented, aims to spark conversations about the dignity of labor for its professionals. In 2023, they initiated dialogue to bridge the respect gap between ‘blue-collar’ and ‘white-collar’ workers with their film, “Chhota Kaam.” This Women’s Day, they tackled dignity of labor for women professionals, particularly in the Spa category. The film portrays a young masseuse confronting the stigma of her profession, first within herself and then within her family.
Returning home, the protagonist finds her brother upset after being ridiculed for her profession. She challenges this bias, shedding light on the systemic stigma behind it.
Mainstream media often portrays massages with secrecy and servitude, tinged with suggestive undertones. Though a masseuse is a relaxation expert, the media overlooks her skill. Conversely, physiotherapists are portrayed differently. The UC Spa Professional aims to establish equity for masseuses and working women whose expertise often goes unnoticed.
Traditionally, Women’s Day ads depict an imperfect world where women face injustices, followed by an empowered woman overcoming them. However, this narrative is unsustainable. It's vital to raise not only strong women but also supportive male allies to empower women, preventing future ads depicting empowered but unsupported women fighting for equality.
16-03-2024
Email: info@imciindia.org
Telephone: +91 9650304949.
Copyright © 2023 Institute of Marketing Communications India (IMCI®) . Trademark duly registered under The Department of Industrial Policy and Promotion Ministry of Commerce & Industry, Government of India. Trademarks are the property of the owner. All Rights Reserved
