Institute of Marketing Communications India

FUJIFILM India INSTAX partners with Kriti Sanon and Kartik Aaryan as New Brand Ambassadors.

FUJIFILM India has recently appointed Bollywood stars Kartik Aaryan and Kriti Sanon as the latest brand ambassadors for its INSTAX instant camera range, which celebrated its 25th anniversary in India last year. This partnership represents a major milestone for the brand as it aims to strengthen its presence and connection with audiences, promoting a 'vibrant culture' of photography.

With their extensive fan bases, Aaryan and Sanon are considered ideal ambassadors who embody the spirit of INSTAX, helping to attract a younger audience in India. Sanon's vibrant fashion sense complements Fujifilm’s colorful instant cameras, while Aaryan’s infectious smile and spontaneity perfectly match the candid charm of INSTAX.

Both stars are enthusiastic about joining the INSTAX family and sharing their unique experiences as they enjoy capturing candid moments on the go. Their energy and enthusiasm align perfectly with the company’s Group Philosophy of “Giving our World More Smiles.” Each INSTAX print signifies a special memory, evoking emotions that are unparalleled in the digital age. The playful and aesthetic design of their cameras and printers aims to make INSTAX an essential part of a traveler’s life.


28-06-2024


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