Rapido, India’s largest bike taxi app, has recently teamed up with PubMatic, a prominent independent technology company specializing in revolutionizing the digital advertising supply chain. This strategic alliance enables advertisers using the PubMatic platform to directly engage with Rapido’s youthful and digitally adept user base. It offers advertisers a fresh opportunity to connect with proactive and capable customers while they are on the move.
As advertisers increasingly look to leverage commerce platforms and data for targeted advertising, this partnership enables them to tailor campaigns effectively to reach their desired demographics. The collaboration with Rapido underscores a commitment to empowering advertisers, publishers, and commerce players with essential tools for success in today’s digital landscape.
05-07-2024
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