Periods often disrupt sleep, forcing women to remain in one position and wake up tired due to worries about staining. But now, Stayfree, a leading menstrual hygiene brand in India, has launched a new digital campaign for Secure Nights. This campaign highlights the need for different pads during period nights and days. The digital film, created by DDB, showcases Stayfree Secure Nights, which features a wider back and longer length to offer up to 100% leakage protection, ensuring worry-free sleep even during periods.
According to IPSOS Research Private Limited, 42% of 2294 surveyed women confirmed altering their sleeping positions during heavy flow days of periods. To address discomfort during period nights, Stayfree Secure Nights sanitary napkins provide 2X better coverage with their longer length and wider back, ensuring maximum leakage protection. Featuring a cottony soft cover, Stayfree Secure Nights is comfortable, with a top layer designed to feel soft on the skin and prevent irritation.
The digital film portrays the challenges women face during period nights and underscores the importance of choosing the right pad for protection and comfort to ensure restful sleep. It depicts a woman struggling to find a comfortable sleeping position until she discovers Stayfree Secure Nights, allowing her to sleep in any position without fear of leakage or staining.
05-07-2024
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