Institute of Marketing Communications India

21N78E Creative Labs bags creative agency contract with SOTC Travel.

India's tourism sector is rapidly rebounding post-pandemic, with travelers of all ages exploring both domestic and international destinations.

SOTC, a 75-year-old Indian brand, has enriched the travel experiences of millions with its refreshed positioning: 'No one understands the Indian traveler better than SOTC'. This strategic shift aims to reach broader audiences and lead innovation in the industry.

With a legacy of over 75 years, SOTC Travel seeks partnerships to articulate its vision with today's audiences. Collaborating with 21N78E Creative Labs, known for their innovative approach, SOTC aims to deliver impactful communication.

Driven by a passion for travel, 21N78E is set to elevate the brand. Their strategic insights and commitment to innovation promise groundbreaking initiatives ahead.

SOTC operates under 21N78E Creative Labs in Mumbai, forging a dynamic partnership focused on shaping the future of travel communication.


05-07-2024


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