Marico, a leading FMCG company in India, and Kaya, a renowned dermatological provider, have partnered to boost Kaya's science-driven personal care products. Marico will solely take care of the sales and marketing for Kaya's 75+ product line outside of Kaya clinics. This collaboration leverages Marico's strong distribution and marketing expertise to expand Kaya's product reach across various markets and channels.
Kaya offers dermatologist-recommended products for daily care, acne treatment, brightening, sun protection, anti-aging, and hair care. Initially available online and at Kaya's 70+ clinics, these products will now be accessible to a wider audience.
Both companies emphasize their commitment to delivering high-quality, innovative products. The partnership aims to capitalize on the growing demand for science-backed skincare, a significant segment within Marico's strategy for Premium Personal Care. By combining Kaya's brand reputation with Marico's distribution and digital capabilities, the collaboration seeks to drive substantial growth in the product business over the coming years.
06-07-2024
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