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How Allter aims to create a sustainable future for children

Institute of Marketing Communications India®

How Allter aims to create a sustainable future for children

The baby care market in India is set to reach approximately $298.70 million by 2024, growing at a CAGR of 3.13% from 2024 to 2028. A rising trend of health-conscious parenting and sustainable choices is evident.

Allter, a pioneering sustainable baby care brand in India, specializes in organic, rash-free diapers and eco-friendly products made from bamboo. Founded by Surbhi Bafna Gupta and Arnav Gupta, the brand emerged from Surbhi's journey as a new mother and sustainability advocate, seeking eco-friendly alternatives to conventional diapers. These diapers significantly reduce landfill waste and environmental damage, offering safe alternatives for babies' sensitive skin.

Allter aims to prioritize babies' health, promote sustainable practices, and educate parents on eco-friendly choices. Their bamboo diapers are gentle, chemical-free, and highly absorbent, ensuring comfort and safety. By choosing Allter, parents contribute to a greener planet while providing optimal care for their babies.

In essence, Allter empowers modern parents with eco-friendly diaper solutions, ensuring both convenience and environmental responsibility.


05-07-2024


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