ITC Mangaldeep, a leading agarbatti brand, has launched its latest campaign titled “Dil Se Karo Baat, Bhagwan Ke Sath,” translating to ‘Speak from the heart with God.’ This unique initiative underscores the intimate relationship between humans and the divine, encouraging transparency and closeness with God. The campaign redefines this cherished connection, promoting a personal and friendly bond with the divine through everyday interactions such as sharing worries, seeking solace, expressing gratitude, and celebrating moments.
Emphasizing diverse lives, rituals, and expressions of devotion, the campaign aims to illustrate personal connections with divinity beyond traditional places of worship. Mangaldeep portrays this concept in a slice-of-life manner, blending tradition with modernity to champion devotion and devotees. The campaign captures the essence of spirituality and beliefs, celebrating the presence of the divine in daily life.
13-07-2024
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