Kajaria, India's top tile manufacturer, has launched an effective campaign celebrating women's empowerment and excellence in sports. Timed with the upcoming global sports event, the initiative highlights three accomplished Indian women athletes who have shattered barriers and inspired young women to pursue their aspirations.
The campaign features World Champion Nikhat Zareen (Boxing), Commonwealth Gold Medalist Manu Bhaker (Shooting), and Commonwealth Games Gold Medalist Manika Batra (Table Tennis). It will premiere with an impactful digital film, complemented by extensive print, point-of-sale (POS), and digital promotions.
This campaign honors the strength, resilience, and determination of women who have overcome challenges to achieve greatness. Kajaria aims to inspire women to believe in themselves, promote gender equality, and challenge stereotypes through this initiative.
Kajaria believes in empowering women and sees the global sports event as the perfect platform to celebrate women who dare to dream big and pave the way for others.
14-07-2024
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