Institute of Marketing Communications India

Lemonn Physically Amplifies its Online Campaign ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’

PeepalCo’s investment app, Lemonn, is gearing up to expand its online campaign titled ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha,’ initially launched during the ICC Men’s T20 World Cup 2024. Following its successful debut on Disney+ Hotstar with a Bollywood-inspired theme, the campaign achieved a remarkable outreach of 60 million and saw a 33x increase in organic downloads.

Now, Lemonn is extending its outreach strategy offline with strategic outdoor branding initiatives in key cities like Bangalore, Delhi, and Ahmedabad. This move aims to boost visibility and engage more potential users directly.

This campaign signifies a pivotal moment for Lemonn as it aims to connect with a broader audience of potential investors. Leveraging the popularity of cricket and Bollywood in India, Lemonn seeks to resonate with people nationwide.

As part of the campaign, Lemonn is offering a lifetime free account with no account opening charges, no annual maintenance fees, and zero trading fees for one year. This offer is tailored to attract beginners and encourage them to embark on their investment journey.


14-07-2024


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