Institute of Marketing Communications India

Spotify launches its new campaign: 'Music, Magic Hai'

Spotify, a leading audio streaming service, has introduced a dynamic new campaign called "Music, Magic Hai," which highlights the significant role music plays in enhancing listeners' lives. Available in Hindi, Tamil, Telugu, and Malayalam, this campaign explores how music enriches various moments and relationships.

The campaign includes four short films illustrating how music connects people, stirs nostalgia, bridges generational divides, and adds joy to everyday life. These narratives vividly showcase the enchanting impact of music on daily experiences.

Music has the power to elevate moods, strengthen relationships, and turn ordinary moments into something special. The new campaign aims to capture these emotions and resonate with Indian listeners, stated Spotify India.

Additionally, Spotify is offering Indian users a special promotion: three months of Spotify Premium for ?59, valid until August 25th.


22-07-2024


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