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Filename: drivers/Session_files_driver.php

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File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once

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Severity: 8192

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Filename: drivers/Session_files_driver.php

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Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once

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Severity: 8192

Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 166

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once

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Severity: 8192

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Filename: drivers/Session_files_driver.php

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File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once

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Severity: 8192

Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 315

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File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once

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Severity: 8192

Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

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File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 315
Function: require_once

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Function: require_once

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Line: 315
Function: require_once

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Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

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Filename: Session/Session.php

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Function: require_once

Shopsy's latest campaign for value shoppers features Sara Ali Khan

Institute of Marketing Communications India®

Shopsy's latest campaign for value shoppers features Sara Ali Khan.

Shopsy, India's leading hyper-value platform, unveiled its "Apna Swag, Bina Brand Tag" campaign featuring Sara Ali Khan. This campaign showcases Bharat consumers' ability to find high quality and style on a budget, challenging the belief that lower prices mean lower quality. A viral video of Sara's outfit mishap on an airplane highlighted the campaign, revealing her stylish outfit was from Shopsy and unbranded.

Shopsy resonates with value-conscious shoppers seeking quality and trendiness without overpaying. As a fast-growing platform, Shopsy bridges the gap between aspirations and affordability. The campaign, developed by 22 Feet, features an aircraft-set ad and aims to boost Shopsy’s presence across TV, print, social media, and digital platforms. Nearly 70% of Shopsy’s customers are from Tier 2 and Tier 3 cities, with 90% being millennials and Gen Z.


27-07-2024


Email: info@imciindia.org
Telephone: +91 9650304949.

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