Tata Neu unveiled a creative digital ad campaign to promote its co-branded Tata Neu HDFC Bank Credit Card. The in-house conceptualized films revolve around the theme of “a bet gone wrong.” Each vignette starts with a relatable scenario where the protagonist, overconfident in their knowledge, makes a friendly wager and loses. The protagonist then faces the penalty and learns about the 10% savings and other benefits of the Tata Neu HDFC Bank Credit Card
Since its launch, the Tata Neu HDFC Bank credit card has been a massive hit, quickly crossing the 1 million mark. It offers numerous benefits and rewards, including up to 10% NeuCoins on Tata Neu purchases. The campaign aims to raise awareness about the card’s benefits, targeting digital-savvy customers who want to maximize their spending with credit cards.
One such ad film shows a father losing a bet and then being made a clown by his daughter playfully. In each scenario, the protagonists humorously acknowledge their unfavorable outcomes, encouraging viewers to recognize the benefits of the Tata Neu HDFC Bank Credit Card and learn from their mistakes. The films use relatable situations and humor to ensure the message resonates with viewers, leaving a lasting impression.
Additional benefits for cardholders include e-vouchers, discounts, exclusive experiences within the Tata Neu ecosystem, and access to airport lounges 12 times a year.
27-07-2024
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