Institute of Marketing Communications India

IOC comes up with an official Olympics WhatsApp channel for India

The International Olympic Committee (IOC) has come up with an Official Olympics WhatsApp Channel in India called 'Olympic Khel' to give fans real-time updates and information as the summer games approach. This channel offers exclusive content, including real-time updates, Olympic trivia, and behind-the-scenes glimpses of Indian sports stars and athletes preparing for the event.

'Olympic Khel' is the IOC's only official country-specific channel, making it easy for people to get the latest Olympic updates directly on WhatsApp. To follow the channel, go to the ‘Updates’ tab on WhatsApp and search for "Olympics" in the directory.

To celebrate the kickoff, the Olympic Games are also launching a new sticker pack on WhatsApp, allowing fans worldwide to express their excitement for the games. Stickers are a popular feature on WhatsApp, adding fun to conversations with friends and family. To use them, switch to the WhatsApp sticker tray and tap the ‘+’ icon to access the official sticker library.


26-07-2024


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