Institute of Marketing Communications India®

Policybazaar’s latest brand campaign admires people behind the policies

Policybazaar’s Make A Difference campaign highlights the crucial role of its advisors in guiding families toward financial security. The campaign recognizes their persistence despite hesitation and rejection, knowing their impact is often realized too late.

The brand film follows an advisor facing dismissals while offering term life insurance. Later, he delivers news of a ?2 crore claim approval, providing financial stability to a grieving family. The widow thanks him for helping her husband make a life-changing decision.

Reaffirming its purpose, Policybazaar continues to simplify insurance, fast-track claims, and offer 24/7 support. With over 2 crore people insured, the campaign showcases how its advisors truly make a difference in critical moments.


13-02-2025


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