Institute of Marketing Communications India®

A Heartwarming Valentine’s Day Campaign: BookMyShow

This Valentine’s Day, BookMyShow’s SpreadTheJoy campaign celebrates love in all its forms—romantic, familial, and even shared moments with strangers. At select PVR cinemas in Mumbai, moviegoers will find beautifully crafted cards with uplifting messages, reminding them they are valued and loved. They are encouraged to pass these notes along, creating ripples of kindness.

A heartwarming film captures touching moments—a couple surprising a stranger, friends sharing smiles with an elderly pair, and an unsuspecting moviegoer receiving a heartfelt note. Extending beyond cinemas, the campaign spreads positivity through digital and social platforms, reinforcing that love is about making others feel seen and cherished. A small act of kindness can make a big impact.


12-02-2025


Email: info@imciindia.org
Telephone: +91 9650304949.

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