Institute of Marketing Communications India

A Bite for Every Valentine’s Moment: Britannia Treat Croissant

Valentine’s Week brings a mix of emotions—excitement, expectations, and even skepticism. Whether you're celebrating love, enjoying singlehood, or just indifferent to the hype, Britannia Treat Croissant ensures everyone gets a delicious treat!

Adding a playful twist to the season, the brand took to malls, colleges, and corporate hubs, offering free croissants and a touch of humor with witty standees, making for the perfect photo-op. Whether you’re a romantic at heart or happily solo, there’s a Treat Croissant for you.

The campaign sparked conversations both online and offline, with people sharing their experiences. Reaching 15 million individuals, its fun, relatable messaging made Britannia Treat Croissant a delightful part of Valentine’s Week celebrations.


12-02-2025


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