Institute of Marketing Communications India

KFC launches new boneless range in latest campaign

KFC India introduces a new campaign for its Boneless Range, offering a simple and fun eating ritual: “Pick, Pop, Dip, Strip.” Designed for modern, fast-paced lifestyles, the Boneless Range delivers convenience without compromising flavour. Perfect for any age and occasion, it features two delicious options starting at just ?99: crispy Boneless Chicken Strips, ideal for dipping in Tandoori or Nashville sauce, and bite-sized Chicken Popcorn for instant, crunchy satisfaction. The campaign film showcases two friends enjoying the Boneless Range in a flavourful loop, making snacking irresistible. With a 360-degree media rollout across TV and digital platforms, KFC’s Boneless Range promises effortless indulgence, bringing the brand’s signature crunch and juicy goodness to chicken lovers everywhere.


19-02-2025


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