Institute of Marketing Communications India

PVR fined more than a lakh for showing 25 minutes of ads before screening movie

A Bengaluru consumer forum has fined PVR Cinemas and PVR Inox ?1.28 lakh for delaying a movie screening by 25 minutes due to advertisements. The forum directed PVR to specify the actual movie start time, excluding commercial slots, emphasizing the need to respect viewers' time. Additionally, PVR must compensate a complainant with ?20,000 for mental distress, ?8,000 for legal expenses, and ?1 lakh for unfair trade practices.

In response, PVR INOX stated, "We acknowledge the order and are reviewing it in detail. We believe we have a strong case and plan to challenge the decision. PVR INOX remains committed to transparency, compliance, and delivering the best experience to our customers, firmly denying any unfair trade practices."


19-02-2025


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