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Tata Tea Premium introduces ‘Premium Care’ with Natural Ingredients

Tata Consumer Products Limited (TCPL) expands its premium and wellness offerings with Tata Tea Premium Care, blending the strength of kadak chai with the natural goodness of Tulsi, Ginger, Brahmi, Elaichi, and Mulethi.

Designed for consumers who enjoy strong tea with added wellness benefits, this blend reflects India's deep emotional connection with chai. As health-conscious choices rise, Tata Tea Premium Care offers a purposeful, high-quality beverage option.

The launch includes an innovative print campaign in leading publications, creatively shaped like the Tata Tea Premium Care pack, ensuring strong consumer engagement and brand recall.

25-02-2025


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IMCI Newsletter

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