Institute of Marketing Communications India

Super.money acquires BharatX to introduce innovative credit on UPI products

Leading UPI platform super.money has acquired checkout financing platform BharatX, strengthening its credit-on-UPI offerings. BharatX specializes in Buy Now Pay Later (BNPL) and Pay in X (EMI solutions), enabling seamless credit access.

The BharatX core team will join super.money to integrate expertise and scale innovative financial solutions. This move aligns with super.money’s mission to enhance financial inclusion by offering flexible, documentation-free credit.

With 70% of India’s population underserved by traditional finance, per RBI’s 2024 Financial Inclusion Index, super.money aims to bridge the gap. Launched in July 2024, it is now India’s 6th largest UPI player, expanding its portfolio with superUPI, superCard, and superFD, alongside new personal loan and credit products.


25-02-2025


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