Institute of Marketing Communications India

Rose Audio Visuals introduces Branded Content Division ‘Connect NXT’

Rose Audio Visuals Pvt. Ltd. introduces Connect NXT, a dedicated branded content division designed to create meaningful brand narratives that foster deep emotional connections with consumers.

Key Pillars of Connect NXT:

Story-Driven Content – Prioritizing engaging narratives over clickbait End-to-End Execution – Utilizing Rose Audio Visuals' strong production and distribution network Innovation-Focused Approach – Exploring new tools and formats for richer storytelling

Leadership:Megha Desai (Head, Connect NXT) – 25+ years in IP & content creation, previously at Chernin Asia, Bling EntertainmentArvind Menon (Creative Advisor) – Former Executive Creative Director at BBH India, with expertise across top brands

With ventures like RosePod (audio storytelling) and Rose Kanakavalli (Telugu market debut), Rose Audio Visuals further strengthens its commitment to premium content with Connect NXT.


25-02-2025


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