boAt, India’s leading audio and wearables brand, tackles the frustration of losing valuable items with its latest smart tracking tag.
The campaign features Shalini Passi, a luxury bag collector, and Vijay Varma, a sneaker enthusiast, navigating their chaotic collections in a humorous video. The boAt Tag helps them locate their prized possessions instantly with a simple activation.
By showcasing a real-world problem with an engaging, exaggerated approach, boAt highlights how its tracking tag simplifies life. The campaign leaves viewers with a compelling message: “Tag it, Secure it.”
25-03-2025
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