Inspired by Francis Gerety, who coined “A diamond is forever,” the Gerety Awards 2025 campaign asks: What is an idea? Just like diamonds, all ideas have the potential to shine—with creativity as the only criterion.
Inbrax won Chile’s first Gerety Award in 2023, and Carolina Pinheiro, Co-founder & CEO, led the LATAM executive jury in 2024. She emphasized the campaign’s timeless elegance, stating, “The diamond constructs the idea.”
Co-founder Pancho González added, “The trophy’s diamond represents luxury, brilliance, and ambition—qualities every creative strives for.”
With 245 judges from 50 countries, the Gerety Awards invite advertisers, agencies, and production houses worldwide to submit original and creative work.
25-02-2025
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