Institute of Marketing Communications India

Enabling reserved YouTube ads for advertisers and creators: AnyMind Group

AnyMind Group, a BPaaS company specializing in marketing, e-commerce, and digital transformation, has become a YouTube Partner Sales program partner. This allows it to offer reserved ad inventory on content from its networked YouTube channels, providing advertisers with expanded options and enabling creators to earn more.

Advertisers can now secure pre-roll, mid-roll, and post-roll ads, including 100% share of voice reservations, ensuring exclusive ad placements on a creator’s video views. This reserved inventory takes priority over auctioned ads, enhancing advertiser access through AnyMind’s extensive creator and publisher network.

Additionally, AnyMind is introducing interest-specific ad packages across entertainment, sports, lifestyle, and news. Online publishers using AnyManager can also benefit from AI-driven short-form video creation. As of November 2024, AnyMind collaborates with 2,700+ creators and 1,700+ publishers across APAC and globally.


03-03-2025


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