Institute of Marketing Communications India

Mahindra Lifespaces launches ‘Home of Positive Energy’ as its new brand idea

Mahindra Lifespace Developers Ltd. (MLDL), the real estate arm of the Mahindra Group, has introduced its new brand philosophy, ‘HOME of POSITIVE ENERGY’, emphasizing well-being, harmony, and sustainable living. This concept reflects Mahindra Lifespaces’ commitment to designing homes with natural light, green spaces, and thoughtful architecture to foster a serene environment.

The launch includes a Digital Video Commercial (DVC) and a Mobile Experience Centre, a first-of-its-kind initiative in Mumbai, offering an immersive glimpse into Mahindra homes. The Mahindra Vista Caravan serves as a symbol of curiosity, inviting people to experience the warmth and comfort of these spaces.

Developed in collaboration with The Womb, this initiative positions Mahindra Lifespaces as a leader in future-ready, vibrant communities, blending innovation with purposeful design to redefine urban living.


03-03-2025


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